Lapwing Media
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FinTech App Launch

Performance Marketing
3 months
Nova Finance

Strategic launch campaign for a new fintech app targeting young professionals seeking simplified investment tools.

The Challenge

Entering a crowded market with established competitors and limited initial marketing budget.

Our Solution

Hyper-targeted performance marketing across social, search, and influencer channels with continuous optimization.

Key Results

100K
First Month Downloads
85%
User Retention Rate
$50
Cost Per Acquisition
4.8
App Store Rating